What’s new for accountants in 2025

1 min read by Unbiased team Last updated January 23, 2025

Learn what’s driving innovation in accounting and how professionals can stay ahead in 2025.

Summary

  • Automation and AI are transforming accounting by streamlining processes and improving accuracy.

  • ESG reporting is creating new opportunities for accountants to specialize in sustainability and compliance.

  • Hybrid work models are driving the adoption of digital tools for collaboration and client communication.

  • Accountants are taking on more strategic roles, including financial forecasting and business advisory services.

What are some emerging trends in accounting for 2025?

From technology-driven innovations to shifts in workplace dynamics, these several new trends are shaping the way accounting professionals approach their role and bringing exciting opportunities for business accountants in the coming year.

The rise of automation & AI in accounting

Automation and artificial intelligence (AI) are increasingly integrated into accounting workflows, significantly improving efficiency for junior and senior accountants.

Tasks such as bookkeeping, invoice management, and data reconciliation are now handled with minimal manual intervention. Advanced tools, such as AI-powered auditing software, analyze data at scale, detecting irregularities and improving accuracy.

AI’s ability to forecast trends is also becoming an essential asset for accountants who aim to offer proactive guidance

These innovations free up business accountants' time to focus on strategic activities, including financial planning and client advisory services.

Sustainability & ESG reporting

Sustainability and Environmental, Social, and Governance (ESG) reporting are growing areas of focus for accountants.

Businesses are seeking professionals who can help them comply with ESG standards and achieve sustainability targets.

This presents opportunities for a business accountant to specialize in ESG metrics, sustainability audits, and carbon accounting.

By taking on these responsibilities, accountants can provide valuable insights that align with corporate goals and regulatory requirements.

Remote work & digital collaboration

Hybrid work models have transformed accounting firms' operations.

Tools like cloud-based platforms, video conferencing systems, and online collaboration software are essential for maintaining productivity. While the “back to the office” debate continues, with many CEOs advocating for in-office work, flexible models remain popular.

Virtual client meetings are increasingly common, providing both convenience and the ability to serve clients in diverse locations. These trends also enhance firms’ ability to recruit talent from a broader geographical pool, increasing their competitiveness.

Changing regulatory landscape

Significant regulatory changes are anticipated in 2025, which will have direct implications for accounting practices.

The new administration's pro-cryptocurrency stance could result in updated regulations or relaxed requirements for digital assets. This development will require accountants to adapt their approaches to managing and reporting on cryptocurrencies, ensuring compliance with any new guidelines.

In addition, the planned rollback of environmental regulations may impact financial reporting for industries tied to oil, gas, and coal. Accountants working with companies in these sectors should prepare for adjustments in compliance frameworks.

Legislative shifts, including changes in Senate Banking Committee leadership, may introduce new policies affecting financial services.

Accountants must closely monitor these developments to ensure they are ready to align their practices with emerging rules and client needs.

What will the role of an accountant look like in 2025?

The responsibilities of accountants are broadening, allowing professionals to take on more strategic and leadership-oriented roles.

Expanding the role of business accountant

The role of a business accountant is increasingly dynamic. Accountants are now deeply involved in analyzing financial data, forecasting trends, and supporting businesses in making informed decisions.

Proficiency in data visualization and scenario planning is becoming a key part of the role as clients demand actionable insights.

Accountants who can translate complex financial data into clear recommendations are invaluable, particularly in helping businesses navigate uncertainties and achieve their objectives.

Opportunities for senior accountants in leadership

The scope of responsibilities for senior accountants is expanding to include leadership roles.

Many are taking on advisory positions to support mergers, acquisitions, and organizational restructuring. These roles allow senior accountants to use their expertise to influence broader business strategies.

Mentorship is also becoming a significant aspect of a senior accountant’s work, as they guide junior accountants and help shape the future of the profession.

What are the essential tools & technologies for accountants in 2025?

Technology continues to be a cornerstone of modern accounting, offering tools that improve accuracy, efficiency, and collaboration.

Cloud-based accounting solutions

As mentioned, cloud platforms are now integral to accounting workflows. They provide secure and scalable solutions for managing financial data. These systems enable seamless collaboration, allowing teams to access up-to-date information from anywhere.

Integrating cloud platforms with other tools, such as payroll systems and analytics software, further enhances operational efficiency. For firms aiming to streamline their processes, cloud technology is a critical investment.

AI & machine learning applications

AI and machine learning tools are becoming essential in areas like fraud detection, predictive analysis, and auditing. These technologies can process large volumes of financial data quickly, identifying patterns and irregularities with precision.

Business accountants use AI to enhance compliance, reduce errors, and generate actionable insights. Predictive analytics also helps accountants anticipate challenges and offer proactive strategies to their clients.

Blockchain & its applications

Blockchain technology is emerging as a reliable tool for maintaining secure and transparent financial records. Its decentralized ledger system minimizes the risk of data tampering, making it especially valuable for audit processes.

Accountants are increasingly exploring blockchain applications for tracking transactions and verifying the accuracy of financial statements. While adoption is still growing, blockchain has the potential to transform financial reporting substantially.

Cybersecurity for accountants

As accountants manage sensitive financial information, cybersecurity has become a priority. Robust measures, including encryption, secure authentication methods, and regular software updates, are critical for protecting client data.

Accountants who prioritize cybersecurity demonstrate their commitment to safeguarding client trust and maintaining the integrity of their services.

What are the top accounting conferences to attend in 2025?

Professional conferences are essential for staying informed, building networks, and enhancing skills.

Here are some high-profile accounting conferences in 2025:

  • AICPA & CIMA Engage 2025 (June 9-12, 2025, in Las Vegas, NV): This event offers comprehensive sessions on leadership, compliance updates, and innovations in accounting.

  • Scaling New Heights 2025 (June 22-25, 2025, in Orlando, FL): This conference provides practical insights into tools and strategies for accountants and is geared towards small and medium-sized businesses,

  • Intuit Connect 2025 (Formerly QuickBooks Connect) (Date and location TBD): This conference covers advancements in accounting technology, with sessions designed to help professionals effectively leverage emerging tools.

  • SYNERGY 2025 by Thomson Reuters (November 5-8, 2025, in Orlando, FL): Known for its focus on tax and compliance, this accounting conference in 2025 offers practical advice for staying ahead of regulatory changes.

Tips for making the most of conferences as an accountant

Attending a conference can provide significant professional benefits, whether you are a junior accountant or well-established in your field.

To maximize the experience, consider the following strategies:

  • Research sessions in advance: Review the agenda to identify discussions and workshops that align with your goals.

  • Engage with peers: Use networking opportunities to connect with other professionals and share experiences.

  • Document key insights: Take notes during sessions to capture information that can be applied to your work.

  • Explore exhibitors: Visit booths to learn about the latest technologies and tools available in the industry.

  • Follow up afterward: Reach out to new contacts to build meaningful, lasting professional relationships.

By planning and participating actively, accountants can make the most of these valuable learning opportunities.

Work with Unbiased

As a business accountant, staying ahead in 2025 means embracing new technologies, adapting to regulatory changes, and investing in professional growth. By staying proactive and informed, you can confidently tackle the challenges ahead and continue to deliver meaningful results in your role.

If you’re ready to stay ahead of trends and grow your accounting firm in 2025, join Unbiased Pro and get your ideal clients delivered straight to your inbox.

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Unbiased team

Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.