Personal Financial Profiles Inc

Personal Financial Profiles Inc. (PFP) is a registered investment adviser established in 1991 in Florida, with SEC registration since 1999. As of December 31, 2024, PFP manages $292,830,457 in assets on a discretionary basis and $1,052,290 on a non-discretionary basis. The firm offers investment advisory services to individuals, pension, and profit sharing plans. PFP provides investment supervisory services through its Elite and Premier Account Programs, emphasizing cash flow, tax minimization, retirement planning, and long-term objectives. Clients have the opportunity to place restrictions on account management. PFP also offers financial planning services on an hourly or fixed fee basis, covering various financial planning aspects. The firm acts as a fiduciary under the DOL's Prohibited Transaction Exemption 2020-02, ensuring advice is in clients' best interests. PFP's fees for managed portfolios vary based on account size and type, with fees payable monthly or quarterly. The firm does not charge performance-based fees. PFP does not have any disciplinary events to report and does not receive compensation for client referrals. Clients must meet a minimum investment of $250,000 for the Elite account and $25,000 for the Premier account. PFP exercises investment discretion based on client objectives and restrictions. The firm does not vote on client securities and does not have custody of client funds or securities. PFP's financial condition is stable, meeting contractual commitments. Being an SEC-registered adviser, PFP does not have state registration requirements.