Asset Planning Corporation

**Asset Planning Corporation Summary:** Asset Planning Corporation (APC) is a registered investment advisor based in Knoxville, TN, established in 1975 by P. Kemp Fain, Jr. The firm offers wealth management and related advisory services to individuals, pension and profit-sharing plans, trusts, estates, and non-profit organizations. APC acts as a fiduciary, upholding a duty of loyalty and fairness to clients. The firm's investment strategy focuses on strategic asset allocation using no-load mutual funds and ETFs. Clients have the option for portfolio management, financial planning, and retirement plan advisory services. **Consumer-Facing Terms:** - Minimum annual fee of $2,400 for asset management services - Fee structure based on a percentage of assets under management - Discretionary authority for investment decisions - Fiduciary commitment to clients - Quarterly portfolio reviews and rebalancing - Custody of client funds with a qualified custodian - No performance-based fees or proprietary investment funds - Subscription service available for financial education - Retirement plan advisory services offered - No soft dollar practices or principal transactions **Investment Discretion:** Clients grant APC discretion over the selection and number of securities to be bought or sold without prior approval. Trades are placed within the client's account at the custodian, primarily Charles Schwab & Co., Inc. **Advisory Business Description:** APC's wealth management service includes financial planning and portfolio management to help clients achieve their financial goals. The firm emphasizes a fiduciary commitment, transparency, and ongoing client communication. APC's investment strategy focuses on strategic asset allocation using no-load mutual funds and ETFs, with periodic portfolio reviews and rebalancing. For more information, visit www.assetplanningcorp.com or contact (865) 690-1231. [Disclosure: The information provided is based on the content extracted from the Form ADV Part 2A Disclosure Brochure of Asset Planning Corporation dated September 26, 2023.]