Affinity Investment Advisors, LLC

Affinity Investment Advisors, LLC, established in 1992 and registered with the SEC, offers investment supervisory services to institutional and retail clients. The firm's principal owner is Mr. Gregory Lai. Services include formulating investment objectives, implementing strategies, and monitoring accounts. Affinity manages assets on a discretionary and non-discretionary basis, with a focus on multi-asset models. The firm also participates in Unified Managed Account programs and acts as a sub-advisor to the Affinity World Leaders Equity ETF. Account minimums are $250,000 for individuals and $5,000,000 for institutional clients. Fees are based on a percentage of assets under management, varying by portfolio type. Affinity's investment strategy combines quantitative and qualitative analysis, focusing on factors like dividend payouts and earnings. The firm emphasizes risk management and client communication. Affinity does not charge performance-based fees and has no disciplinary history. The firm's Code of Ethics prioritizes client interests, and employees may invest in recommended securities. Affinity does not use soft dollars and follows strict personal trading policies. The firm's brokerage practices prioritize best execution, and clients receive regular account reviews and reports. Affinity offers proxy voting services and maintains financial transparency. Total firm assets as of 12/31/2022 were approximately $1.1 billion.