Security First Financial

Security First Financial is a fee-only investment management firm founded in 1999, specializing in personalized investment management for individuals, families, businesses, and non-profit organizations. The firm does not sell annuities or insurance and does not have custody of client funds or assets. Clients maintain ownership and control of their accounts, with Security First Financial placing trades under limited power of attorney. The firm manages approximately $224 million in assets for around 595 family units on a discretionary basis. The advisory fee is .6% annually, with no fee on assets above $1.5 million. There is no minimum account size, and fees are billed quarterly. Assets are primarily invested in no-load mutual funds, ETFs, and CDs. Security analysis methods include charting, fundamental, technical, and cyclical analysis. Risks considered include interest-rate, market, inflation, currency, reinvestment, business, liquidity, and financial risks. The firm and its employees have no legal or disciplinary events related to investment clients. Security First Financial does not receive compensation from other professionals and has no affiliations that impact advisory services. The firm has a Business Continuity Plan for disaster recovery and maintains an information security program to protect client data. Clients receive a Privacy Notice annually, outlining information sharing practices.