5 Edward Jones alternatives: what are my options?

1 min read by Unbiased team Last updated November 29, 2024

Discover trusted financial services alternatives to Edward Jones that provide solid investment advice and wealth management strategies to individuals and small businesses in the US.

Summary 

  • Edward Jones is a full-service financial firm offering a range of investment services throughout the United States. 

  • Edward Jones hires over 19,000 professional financial advisors and manages over $1.8 trillion worth of assets globally. 

  • The firm has a number of leading competitors, including Charles Schwab Wealth Management, Morgan Stanley, Merrill Lynch and Fidelity Investments. 

  • Unbiased can find an expert financial advisor who can help you with your wealth management needs. 

Who is Edward Jones? 

Founded in 1922, Edward Jones is a full-service broker offering investment services to clients in the United States and Canada. The firm currently has more than 15,000 physical locations and hires over 19,000 financial advisors.  

As of Q2 2023, it serves more than 8 million clients and manages more than $1.8 trillion in global assets.  

CompanyFoundedHeadquartersAssets Under Management
CompanyFoundedHeadquartersAssets Under Management
Edward Jones1922St. Louis, MO$2 trillion
Fidelity Investments1946Boston, MA$14.1 trillion
Morgan Stanley1935NYC, NY$1.19 trillion
BlackRock1988NYC, NY$10.5 trillion
Charles Schwab1971Westlake, TX$7.38 trillion
Merrill Lynch1914NYC, NY$2.75 trillion

Edward Jones is a subsidiary of The Jones Financial Companies, L.L.L.P., which services individual investors and business owners. In 2022, it posted revenue of $12.3 billion and a net income of $1.404 billion. 

Who are Edward Jones’ competitors? 

There are several key Edward Jones competitors in the financial advisory sector.  

The leading competitors currently include Charles Schwab Wealth Management, Fidelity Investments, Morgan Stanley, BlackRock, and Merrill Lynch. 

1. Fidelity Investments 

Fidelity Investments is a US-based multinational financial services firm offering a range of brokerage services, as well as a large spread of mutual funds, providing investment advice fund distribution, and supplying index funds, retirement services, wealth management, and life insurance. 

Fidelity Investments
Top choice for clients who need help navigating different financial circumstances, goals, and challenges.

Assets under management:

$14.1 trillion

Fee structure:

Fee-only & fee-based

Fee:

0.2%-1.5%

Minimum account sizes:

$50,000

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The private firm, founded in 1946, is considered Edward Jones's biggest competitor. It is based in Boston, Massachusetts, and operates more than 140 additional locations across the United States.  

As of June 2024, it had more than $5.4 trillion in assets under management and $14.1 trillion in assets under administration. Fidelity currently specializes in mutual funds, brokerage services, and benefits outsourcing.  

2. Morgan Stanley 

Morgan Stanley is a US-based, Fortune 500-ranking multinational financial services company and investment bank that services a wide range of clients, from individuals and institutions to corporations and even governments.  

Morgan Stanley
Founded in 1935, Morgan Stanley is a global financial services leader.

Assets under management:

$1.19 trillion

Fee:
Annual advisory fees up to 2%, with additional platform and manager fees.

Fee structure:
Percentage of AUM, fixed fees for specific services, and commissions.

Minimum account sizes:
$5 million for Private Wealth clients; $5,000 for Access Investing.

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The public firm was founded in 1935 and has offices in over 41 countries worldwide, including headquarters at the Morgan Stanley Building in New York City. 

Morgan Stanley reported $54.1 billion in revenue in 2023 and total assets of $1.19 trillion.  

This Edward Jones competitor specializes in investment banking, sales and trading, wealth management, prime brokerage, and providing mutual, exchange-traded, and index funds. 

3. BlackRock 

BlackRock Inc. is a US-based multinational investment firm and the largest asset manager in the world, with more than $10 trillion in assets under management as of Q4 2023.  

BlackRock
Leading global firm providing investment, risk management, and advisory services worldwide.

Assets under management:

$10.5 trillion

Fee:

0.09%-2.50%

Fee structure:

Fee-based

Minimum account sizes:

$250,000 to $1 million

Learn more about BlackRock
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Founded in 1988, this public firm is headquartered in Midtown Manhattan, New York City. It has 78 offices in over 38 countries and clients in 100 nations worldwide.  

The firm posted revenue of $17.86 billion in 2023 and total assets of $123.2 billion. It's a good Edward Jones alternative as its specialties include corporate investment portfolio management through its Aladdin software and financial risk management services delivered via the BlackRock Solutions division. 

4. Charles Schwab 

Based in the US, Charles Schwab Corporation provides multinational financial services, such as banking, commercial banking and investing, to both institutional and retail clients.  

Charles Schwab
One of the largest companies for financial advisors in the US.

Assets under management:

$7.38 trillion

Fee:

0.80% and decrease at higher asset levels

Fee structure:

Fee-based

Minimum account sizes:

$500,000

Learn more about Charles Schwab
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Founded in 1971, the public firm is headquartered in Westlake, Texas and has more than 380 branches, primarily in the United States and the United Kingdom.  

As of Q4 2023, Charles Schwab was managing over $8.5 trillion in client assets and 34.8 million active brokerage accounts and posted revenue of $18.84 billion in 2023.  

This alternative to Edward Jones specializes in offering a range of personal and commercial banking and investment services, donor-advised funds, retirement planning services, and wealth management services. 

5. Merrill Lynch 

Merrill Lynch is an American wealth and investment management division of the Bank of America, offering services such as investment banking, securities, prime brokerage, and broker-dealer services to its clients worldwide.  

Merrill Lynch
Merrill Lynch offers wealth and investment management as a Bank of America subsidiary.

Assets under management (AUM):
$2.75 trillion.

Fee:
Advisor fees up to 1.75%, with 0.45%-0.85% for guided investing.

Fee structure:
Percentage of assets managed, fixed rates for advisory accounts, and tiered rates for managed strategies.

Minimum account sizes:
Varies by service, with benefits starting at $20,000.

Learn more about Merrill Lynch
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The private firm was founded in 1914 and is headquartered in New York City. Its locations employ more than 14,000 financial advisors and manage more than $3.4 trillion in its Global Wealth and Investment Management operations.  

Through its Merrill Edge division, Merrill Lynch offers standard and private wealth management services, guided investing and call center consultancy.  

Get expert financial advice 

If you are looking for Edward Jones alternatives to meet your unique investment and financial management needs, options like Charles Schwab Wealth Management, Fidelity Investments, Morgan Stanley, BlackRock, and Merrill Lynch are all strong potential options, 

Let Unbiased match you with an expert financial advisor who can help you manage your money and meet your goals.  

Writers

Unbiased team

Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.