Unlike traditional advisors that charge a percentage of assets under management (AUM), Facet charges a flat annual fee.
Facet delivers comprehensive financial guidance virtually.
Its planners cover a wide range of financial life areas, including retirement planning, tax strategies, budgeting, equity compensation, estate planning, and insurance reviews.
All services are conducted online via video calls, messaging, and a personalized dashboard.
This makes Facet suitable for clients seeking ongoing, fiduciary-level advice without the conflicts of interest sometimes associated with commission-based sales.
What are the pros and cons of Facet Wealth?
Facet Wealth’s flat-fee model and CFP-only team offer distinct advantages in transparency and professional guidance.
At the same time, the fixed annual cost and virtual-only service structure may not work equally well for all clients.
Here is a breakdown of the pros and cons:
Pros of Facet Wealth:
Flat, transparent pricing: Facet Wealth charges a predictable annual subscription fee, rather than a percentage of assets, providing clients with clear and consistent costs, regardless of their portfolio size.
Dedicated fiduciary CFP: Every client is paired with a CFP who provides personalized, fiduciary advice tailored to the client’s unique financial situation.
Comprehensive coverage: Membership includes planning for retirement, budgeting, insurance, and taxes, with higher tiers expanding into advanced areas such as estate planning and direct indexing.
Virtual convenience: All services are delivered online through secure video meetings and a client dashboard, offering nationwide accessibility and scheduling flexibility.
Cons of Facet Wealth:
High fixed cost for small portfolios: Annual fees starting in the thousands may be relatively expensive for clients with simple needs or limited investable assets.
No in-person meetings: Services are entirely virtual, which may not suit those who prefer face-to-face interaction with an advisor.
Tiered services: Advanced features such as direct indexing and estate documents are only included in higher membership levels.
Facet Wealth fees: How much does Facet Wealth cost?
Facet Wealth charges a flat subscription fee rather than a percentage of assets under management (AUM). Pricing is structured across three membership tiers — Core, Plus, and Complete — with costs and features that expand as you move up each level.
Core - $2,100/year
Key Focus: Foundational planning support
Included Features: Access to any CFP® professional, 3 planning meetings in the first year, business-hours support (9am–5pm).
Best for: Individuals who want affordable access to professional planning without needing advanced features.
Plus - $3,300/year
Key Focus: Broader coverage of financial topics
Included Features: Dedicated CFP® team, support for equity compensation and tax filing, 3 planning meetings in the first year, extended hours (9am–8pm).
Best for: Clients looking for a balance of cost and breadth, with more personalized support and advanced planning tools.
Complete - $6,600/year
Key Focus: Advanced estate planning, direct indexing, and tax strategies
Included Features: Dedicated CFP®, 4 planning meetings in the first year, extended hours (7am–8pm), advanced tax strategy, estate planning, private investment team consultation, and priority support.
Best for: High-net-worth households or clients with complex financial needs who require advanced strategies and ongoing support.
Clients who prefer quarterly billing can pay in installments, but a one-time $250 enrollment fee applies. Annual billing removes the enrollment fee. Complete members also receive estate planning documents at no additional cost, while Core and Plus members can purchase them separately through Facet’s partnership with Wealth.com.
What is Facet Wealth's minimum account size?
Facet Wealth does not generally require a minimum account size to begin working with the firm. That said, there is a small minimum of $500 for clients who want Facet to manage assets directly. The firm’s pricing is otherwise based on flat annual fees that reflect the level and complexity of planning services rather than the size of a client’s portfolio.
This model makes Facet Wealth accessible to a wide range of investors, from individuals with modest balances to high-net-worth families.
Unlike many advisor-led firms such as Vanguard Personal Advisor (minimum $50,000), Edward Jones (often requiring mid-six-figure portfolios), and Fisher Investments (minimum $500,000), Facet does not generally require a minimum asset level or minimum annual fee for investment management services, according to its Form ADV.
Who should choose Facet Wealth?
Facet Wealth is best suited for individuals or families seeking comprehensive, fiduciary-level financial planning delivered virtually for a predictable subscription fee.
However, it may be less cost-effective for simpler cases or for those who value face-to-face interaction with an advisor.
Best suited for:
Households with complex financial needs, such as tax strategy, estate considerations, or equity compensation, who also want continuous access to a CFP for guidance across multiple areas of their financial life.
High-net-worth clients who benefit from flat fees may find Facet’s pricing more cost-efficient compared to traditional advisors who charge a percentage of AUM.
Clients who are comfortable with online interactions, including video meetings and the use of digital planning tools, and who value the convenience of virtual access to professional advice.
Less suited for:
Individuals with relatively simple financial needs, who may find it difficult to justify paying several thousand dollars annually for services they are unlikely to use in full.
Those who prefer in-person advisor relationships, as Facet delivers its services exclusively through virtual meetings and digital platforms.
Facet Wealth: Is it secure?
Yes, Facet Wealth is registered with the US Securities and Exchange Commission (SEC), which means it operates under fiduciary obligations, and its CFPs are required to act in the best interests of their clients.
On the technology side, Facet highlights several of the ways it protects its consumers on its Privacy & Security page:
Client data is encrypted both in transit and at rest, ensuring information is protected whether it is being transmitted or stored.
Account access requires multi-factor authentication (MFA), adding an extra layer of security beyond just a password.
Systems are continuously monitored to detect suspicious activity, allowing potential threats to be identified quickly.
Access to sensitive client information is restricted to authorized staff only, reducing the risk of internal misuse.
Client assets are safeguarded by independent custodians, rather than being held directly by Facet.
Facet Wealth: Customer service
Facet Wealth delivers its customer service through virtual access to CFPs, supported by secure digital tools for communication and planning.
It’s core customer service offerings include:
Dedicated CFP who manages the client’s financial plan and provides ongoing guidance.
Virtual meetings conducted via scheduled video or phone sessions.
Unlimited messaging that allows clients to ask questions and receive support between scheduled meetings.
Secure online member portal where clients can review documents, track financial progress, and communicate with their advisor team.
Services operate on standard business hours, but the flexibility of virtual access allows clients to schedule meetings that fit their availability.
Facet Wealth: Mobile app
Facet Wealth does not reference a standalone mobile app on its official site. Instead, clients access their services through a secure online portal.
The service model is built around virtual meetings and ongoing communication, with the portal supporting document access and advisor messaging.
Since investment accounts are custodied with independent firms such as Fidelity, Schwab, or Apex Clearing (as per Facet FAQs), clients view their balances and transactions directly through those custodians’ platforms.
Is Facet Wealth worth it?
Facet Wealth can be a worthwhile option for individuals and families seeking comprehensive, fiduciary-level financial planning at a predictable, flat fee.
Its team of CFPs, broad planning coverage, and virtual-first model make it attractive for clients with complex financial lives or larger portfolios, where flat fees may be more cost-efficient than percentage-based charges.
However, the service may seem expensive for clients with simple financial needs, as annual costs start at $2,100, regardless of asset size. The lack of in-person meetings may also be a drawback for those who prefer face-to-face relationships with an advisor.
In short, Facet Wealth is best suited for clients seeking ongoing, holistic financial planning delivered online. At the same time, it may be less compelling for those looking for occasional advice or minimal interaction.