Range vs. Facet: Which wealth management service is better?

Range vs. Facet: What’s the difference?

Range and Facet, also commonly known as Range Wealth Management and Facet Wealth, are online financial planning companies offering flat-fee wealth management services. They differ mainly in pricing, advisor relationships, and the services included in each membership.

Range uses a team of specialists supported by digital tools, while Facet emphasizes ongoing planning with a CFP® professional. Both cover investments, retirement, taxes, and estate planning, although availability varies by membership tier.

What are Range and Facet's specific investment strategies?

Range uses AI algorithms, alongside unlimited human advisor support, to build and optimize portfolios while still allowing clients to work with human advisors.

This can be beneficial for investors who appreciate data-driven insights while maintaining some level of control.

Facet prioritizes human expertise, ensuring that clients work directly with CFP® professionals who develop tailored financial strategies.

This approach is ideal for those who prefer a personalized touch over automation.

Range vs. Facet: Fee comparison

Both firms charge flat annual fees rather than a percentage of assets, but Facet is cheaper at every tier. Facet costs $2,600 to $8,700 annually, compared with $3,950 to $12,500 for Range.

Range membership fees

• Premium: $3,950: Investment and retirement planning, direct indexing, and access to a specialist team.
• Platinum: $5,950: Adds tax projections, estate documents, and equity compensation planning.
• Titanium: $12,500: Adds personal tax filing, including multi-state returns, K-1s, and international reporting.

Facet membership fees

• Core: $2,600: Investment, retirement, tax, insurance, and education planning.
• Plus: $5,500: Adds a dedicated CFP® team, tax filing, and equity compensation planning.
• Complete: $8,700: Adds a dedicated CFP® professional, advanced tax planning, direct indexing, and priority support.

Facet offers stronger value for general financial planning, while Range’s higher fees may be easier to justify for clients needing broader specialist support. The tiers are not directly equivalent, so compare the included services rather than price alone.

Is Range or Facet better?

Range is better for high-income households needing specialist tax, investment, and equity compensation support. Facet is generally better for clients seeking lower fees and a more consistent relationship with a CFP® professional.

✅ Range pros

• Broader specialist team: Includes CFP® professionals, CFA charterholders, CPAs, and tax specialists.
• Advanced investing: Direct indexing and tax-loss harvesting are included with Premium.
• Flat pricing: Fees do not increase with portfolio size.

❌ Range cons

• Higher fees: Membership starts at $3,950 annually.
• No dedicated advisor: Clients work with a team rather than one long-term advisor.
• Limited tax filing: Personal tax filing requires the $12,500 Titanium plan.

✅ Facet pros

• Lower starting cost: Core costs $2,600 annually.
• Consistent CFP® support: Higher tiers include a dedicated CFP® team or professional.
• Earlier tax filing access: Tax filing is included with the $5,500 Plus plan.

❌ Facet cons

• Limited meetings: The number of scheduled planning meetings depends on the tier.
• Advanced features cost more: Direct indexing requires the $8,700 Complete plan.
• Separate estate-planning fee: Estate documents are available through a paid third-party add-on.

Range vs. Facet: Which should I choose?

Think about what feels right for you – do you prefer the ease of automation or the reassurance of personalized advice?

Range is great if you like technology-driven investing with some expert input, while Facet might be better if you want hands-on financial guidance for a set fee.

Can I access Range and Facet accounts online and through mobile apps?

Both Range and Facet offer online account access, but their approaches differ:

• Range provides a user-friendly web platform that integrates AI-driven insights and portfolio management tools.
• Facet also offers digital access, but its platform focuses more on financial planning tools and direct communication with human advisors.

Final verdict

Choosing between Range and Facet depends on your investment style.

Range offers AI-powered investing with advisor support, while Facet provides hands-on, flat-fee financial planning.

If you need assistance, let Unbiased match you with an SEC-regulated financial advisor whom you can turn to for expert financial advice when you need it.

Frequently asked questions:

Are Range and Facet worth it?

Range may be worth it for high-income households needing coordinated tax, investment, and equity compensation planning.

Facet may offer better value for those wanting ongoing CFP® guidance at a lower starting cost. Neither is likely cost-effective for basic investment management alone.

Are Range and Facet fiduciaries?

Yes. Range Advisory, LLC and Facet Wealth, Inc. are SEC-registered investment advisers and must act as fiduciaries when providing investment advice.

Are Range and Facet legitimate companies?

Yes, Range and Facet are legitimate wealth management companies. Both provide advice through SEC-registered firms.