Range Advisory vs. Facet: which financial service is right for you?
Discover the differences between Range and Facet, focusing on both financial services investment strategies, fee structures, and advisor access to help you decide which best suits your needs.
Summary
Range Finance uses AI-driven insights combined with human advisors, making it ideal for tech-savvy investors who want a blend of automation and expert guidance.
Facet is a virtual offering that follows a holistic, human-driven financial planning model with a flat-fee structure, appealing to those seeking comprehensive wealth management.
The best option depends on whether you prefer AI-powered investment strategies with advisor access (Range) or a fixed-cost, full-service financial planning model (Facet).
Range Finance vs. Facet: what's the difference?
Range Advisory and Facet differ in their pricing structure, investment philosophy, and level of advisor involvement.
Range charges asset-based fees and emphasizes AI-driven portfolio management with optional advisor access, making it ideal for tech-savvy investors who value automation.
Facet, on the other hand, is an online firm that offers a flat-rate membership fee and a more hands-on, human-driven approach. It caters to those seeking personalized financial guidance across multiple areas, including taxes and estate planning.
| Feature | Range | Facet |
|---|---|---|
| Feature | Range | Facet |
| Pricing model | Asset-based fees | Flat-rate membership |
| Investment approach | AI-driven with advisor support | Human-driven, holistic planning |
| Target audience | Tech-savvy investors looking for automation and advice | Individuals seeking comprehensive financial planning |
| Advisor access | Hybrid model (automated + human) | Dedicated human advisors, available virtually |
| Financial services | Investment management-focused | Full-spectrum financial planning (taxes, estate, budgeting) |
What are Range Advisory and Facet's specific investment strategies?
Range Advisory uses AI algorithms to build and optimize portfolios while still allowing clients to work with human advisors.
This can be beneficial for investors who appreciate data-driven insights while maintaining some level of control.
Facet prioritizes human expertise, ensuring that clients work directly with CFP® professionals who develop tailored financial strategies.
This approach is ideal for those who prefer a personalized touch over automation.
Range Advisory vs. Facet: fee comparison
Below is a breakdown of the fees charged by both Range Advisory and Facet.
Range Advisory
Range Advisory offers three tiers of flat-fee pricing designed to scale with clients' financial needs.
Unlike traditional asset-based fees, these plans provide predictable costs with no hidden charges. They all require a minimum commitment of one year.
| Plan | Semi-annual fee | Annual fee |
|---|---|---|
| Plan | Semi-annual fee | Annual fee |
| Premium | $1,475 | $2,655 |
| Platinum | $2,975 | $5,355 |
| Titanium | $4,975 | $8,955 |
Premium: $1,475 semi-annually – Includes 0% AUM for advisory services, 4% APY on cash savings, unlimited fiduciary advisor access, and full-suite financial planning tools.
Platinum: $2,975 semi-annually – Includes everything in Premium, plus tax filing, direct indexing, strategic tax planning, alternative investment allocation planning, equity compensation planning, and real estate support (up to 3 residential properties).
Titanium: $4,975 semi-annually – Includes everything in Platinum, plus additional tax filing support, unlimited K-1s, extended alternative investment planning, multi-state real estate management, bookkeeping review for self-employed individuals, and international planning services.
Facet
Facet uses a flat-fee subscription model, which can be more predictable.
They offer three membership tiers with different service levels for financial advisory, investment, and retirement planning:
Core: $2,000 annually
Plus: $3,000 annually
Complete: $6,000 annually
Alongside the fees outlined above, you need to remember that investing may include additional costs, such as third-party commissions, trading fees, inactivity fees, or other charges.
Is Range or Facet better?
When determining which provider is best for you, it is essential to run through the pros and cons of each. These will give you an insight into how each firm can meet your unique needs and which have disadvantages you can’t get past.
Pros of Range
AI-driven investment strategies with human advisor support
Ideal for tech-savvy investors who want a mix of automation and guidance
Cons of Range
Fees increase with higher assets under management
Less focus on holistic financial planning (e.g., tax, estate, budgeting)
Pros of Facet
Flat-rate pricing for comprehensive financial planning
Dedicated human advisors for a personalized experience
Cons of Facet
No AI-driven investment automation
May not be ideal for purely hands-off investors
Range vs. Facet: which should I choose
| Best For | Range | Facet |
|---|---|---|
| Best For | Range | Facet |
| Hands-off investors who prefer automation with some expert guidance | ✓ | ✗ |
| Holistic financial planning beyond investments | ✗ | ✓ |
| Tech-driven investors who trust AI-driven recommendations | ✓ | ✗ |
| Individuals with complex financial situations (tax, estate, budgeting) | ✗ | ✓ |
| Those looking for cost predictability | ✗ | ✓ |
Think about what feels right for you – do you prefer the ease of automation or the reassurance of personalized advice?
Range is great if you like technology-driven investing with some expert input, while Facet might be better if you want hands-on financial guidance for a set fee.
Can I access Range Finance and Facet accounts online and through mobile apps?
Both Range and Facet offer online account access, but their approaches differ:
Range provides a user-friendly web platform and a mobile app that integrates AI-driven insights and portfolio management tools.
Facet also offers digital access, but its platform focuses more on financial planning tools and direct communication with human advisors.
How do Range and Facet remain competitive and adapt to changing market conditions?
Both companies have invested in ensuring they remain competitive and compliant in an ever-changing market.
Range Finance leverages AI-driven insights and continuously updates its algorithms to optimize investments based on real-time market data.
On the other hand, Facet stays competitive by maintaining a personalized, advisor-driven approach, frequently updating its financial planning strategies to reflect economic shifts and changes in tax laws.
Choosing between Range Finance and Facet depends on your investment style. Range Finance offers AI-powered investing with advisor support, while Facet provides hands-on, flat-fee financial planning.
If you need assistance, let Unbiased match you with an SEC-regulated financial advisor whom you can turn to for expert financial advice when you need it.
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