Range vs. Facet
Range and Facet differ in their pricing structure, investment philosophy, and level of advisor involvement.
Range has flat-fee pricing and emphasizes AI-driven portfolio management with optional but unlimited human advisor access, making it ideal for tech-savvy investors who value automation.
Facet, on the other hand, is an online firm that offers a flat-rate membership fee and a more hands-on, human-driven approach. It caters to those seeking personalized financial guidance across multiple areas, including taxes and estate planning.
| Feature | Range | Facet |
|---|---|---|
| Pricing model | 3 tiers of flat-fee pricing | Flat-rate membership |
| Investment approach | Hybrid human and AI support | Human-driven, holistic planning |
| Target audience | Tech-savvy investors looking for automation and advice | Individuals seeking comprehensive financial planning |
| Advisor access | Hybrid model (AI + human) | Dedicated human advisors, available virtually |
| Financial services | Full-spectrum financial planning (investment, taxes, retirement) | Full-spectrum financial planning (taxes, estate, budgeting) |
What are Range and Facet's specific investment strategies?
Range uses AI algorithms, alongside unlimited human advisor support, to build and optimize portfolios while still allowing clients to work with human advisors.
This can be beneficial for investors who appreciate data-driven insights while maintaining some level of control.
Facet prioritizes human expertise, ensuring that clients work directly with CFP® professionals who develop tailored financial strategies.
This approach is ideal for those who prefer a personalized touch over automation.
Range vs. Facet: Fee comparison
Below is a breakdown of the fees charged by both Range and Facet.
Range
Range offers three tiers of flat-fee pricing designed to scale with clients' financial needs.
Unlike traditional asset-based fees, these plans provide predictable costs with no hidden charges. They all require a minimum commitment of one year.
| Plan | Semi-annual fee | Annual fee |
|---|---|---|
| Premium | $1,475 | $2,655 |
| Platinum | $2,975 | $5,355 |
| Titanium | $4,975 | $8,955 |
- Premium: $1,475 semi-annually – Includes 0% AUM for advisory services, 4% APY on cash savings, unlimited fiduciary advisor access, and full-suite financial planning tools.
- Platinum: $2,975 semi-annually – Includes everything in Premium, plus tax filing, direct indexing, strategic tax planning, alternative investment allocation planning, equity compensation planning, and real estate support (up to 3 residential properties).
- Titanium: $4,975 semi-annually – Includes everything in Platinum, plus additional tax filing support, unlimited K-1s, extended alternative investment planning, multi-state real estate management, bookkeeping review for self-employed individuals, and international planning services.
Facet
Facet uses a flat-fee subscription model, which can be more predictable.
They offer three membership tiers with different service levels for financial advisory, investment, and retirement planning:
- Core: $2,000 annually
- Plus: $3,000 annually
- Complete: $6,000 annually
Alongside the fees outlined above, you need to remember that investing may include additional costs, such as third-party commissions, trading fees, inactivity fees, or other charges.
Is Range or Facet better?
When determining which provider is best for you, it is essential to run through the pros and cons of each.
These will give you an insight into how each firm can meet your unique needs and which have disadvantages you can’t get past.
Pros of Range
- AI-driven investment strategies with human advisor support
- Ideal for tech-savvy investors who want a mix of automation and guidance
Cons of Range
- Certain services, such as support for alternative investment planning, only available at the highest price point
- One-year commitment required
Pros of Facet
- Flat-rate pricing for comprehensive financial planning
- Dedicated human advisors for a personalized experience
Cons of Facet
- No AI-driven investment automation
- May not be ideal for purely hands-off investors
Range vs. Facet: Which should I choose
| Best For | Range | Facet |
|---|---|---|
| Hands-off investors who prefer automation with some expert guidance | ✓ | ✗ |
| Holistic financial planning beyond investments | ✓ | ✓ |
| Tech-driven investors who trust AI-driven recommendations | ✓ | ✗ |
| Individuals with complex financial situations (tax, estate, budgeting) | ✗ | ✓ |
| Those looking for cost predictability | ✓ | ✓ |
Think about what feels right for you – do you prefer the ease of automation or the reassurance of personalized advice?
Range is great if you like technology-driven investing with some expert input, while Facet might be better if you want hands-on financial guidance for a set fee.
Can I access Range and Facet accounts online and through mobile apps?
Both Range and Facet offer online account access, but their approaches differ:
- Range provides a user-friendly web platform that integrates AI-driven insights and portfolio management tools.
- Facet also offers digital access, but its platform focuses more on financial planning tools and direct communication with human advisors.
How do Range and Facet remain competitive and adapt to changing market conditions?
Both companies have invested in ensuring they remain competitive and compliant in an ever-changing market.
Range leverages AI-driven insights and continuously updates its algorithms to optimize investments based on real-time market data.
On the other hand, Facet stays competitive by maintaining a personalized, advisor-driven approach, frequently updating its financial planning strategies to reflect economic shifts and changes in tax laws.
Choosing between Range and Facet depends on your investment style.
Range offers AI-powered investing with advisor support, while Facet provides hands-on, flat-fee financial planning.
If you need assistance, let Unbiased match you with an SEC-regulated financial advisor whom you can turn to for expert financial advice when you need it.