Portfolios are primarily built with ETFs, which are spread across different asset classes to enhance diversification and mitigate exposure to single-market risks.
Webull offers a broad range of options, around 30 portfolios grouped into six core strategies, ranging from conservative to aggressive.
Once a portfolio is in place, Smart Advisor manages it on the investor’s behalf, handling both trade execution and portfolio adjustments.
Accounts are monitored continuously and rebalanced automatically to remain consistent with the chosen risk profile. Webull also clearly discloses the related fees and investment risks, allowing users to understand the costs and limitations of their account.
What are the pros and cons of Webull Smart Advisor?
Webull Smart Advisor is a cost-effective and easy-to-start solution, featuring automation that suits both beginners and passive investors. However, portfolio choices are limited, customization is minimal, and service quality depends on Webull’s overall support.
Here is a breakdown of the pros and cons:
Pros of Webull Smart Advisor:
Zero Commissions: Stocks, ETFs, and options trade commission-free; Smart Advisor portfolios also trade without commissions.
Transparent fee structure: Clearly disclosed advisory fee. The advisory fee is 0.20% annually, billed monthly with a minimum charge of $1. There are no trading commissions on rebalancing transactions, and no custody fee. The only additional costs are ETF fees and certain account service charges.
Low minimum: Individual Smart Advisor accounts require just $100 to open, while entity accounts require $100,000.
Automated management: Fully automated management, with automatic rebalancing when allocations drift from targets.
Simple onboarding process: Investors only need to complete a brief questionnaire that covers risk tolerance and financial goals. The system then automatically assigns a suitable portfolio, lowering the barrier to entry for beginners.
Cons of Webull Smart Advisor:
No human advisors: Unlike traditional advisory services, Smart Advisor does not provide one-on-one financial planning. It is fully algorithm-based, meaning users cannot speak to a dedicated advisor about their broader financial situation.
Limited monitoring scope: Accounts are mainly monitored for allocation drift, with fewer proactive scenario-based adjustments compared to traditional advisory services.
Platform tie-in & cash interest conflict: As you must use Webull Financial as a broker, Webull Financial may earn interest on uninvested cash.
Robo-advisors typically have low fees, apply investment theory to build portfolios tailored to your needs, and are more accessible than traditional services. However, they lack the human element and offer limited portfolio options, making them better suited for investors with simpler goals.
Webull Smart Advisor fees: How much does Webull Smart Advisor cost?
Smart Advisor keeps costs simple, with a small minimum to start, a transparent annual advisory fee, and no commissions on portfolio trades.
Advisory fee: 0.20% annually, billed monthly with a $1 minimum per month. This fee covers portfolio construction, monitoring, and automatic rebalancing.
Trading commissions: Webull’s “Zero Commissions” model applies, meaning stocks, ETFs, and options trade commission-free. Smart Advisor portfolios also trade without commissions when the system rebalances, though standard regulatory and exchange fees may still apply.
Underlying expenses: Investors pay the fees and costs imposed by the ETFs included in the Smart Advisor portfolio, in addition to the advisory fee.
Custody & other fees: Webull does not charge custody fees. Ancillary service charges (e.g., wire transfers, returned checks, expedited paper mailings) may apply, but these are not specific to Smart Advisor.
Investors face a straightforward cost structure: a 0.20% annual advisory fee, billed monthly with a minimum charge of $1.
Portfolio trades are commission-free, and Webull does not charge custody fees for Smart Advisor accounts.
In addition to the advisory fee, investors are responsible for the costs of the funds included in their portfolios, as well as any applicable regulatory or optional service fees listed in Webull’s pricing schedule.
What is Webull Smart Advisor’s minimum account size?
Webull Smart Advisor has different minimum requirements depending on whether the account is for an individual investor or an entity.
Here is the breakdown:
Individual accounts: Investors must deposit at least $100 to open and maintain an individual Smart Advisor account.
Entity accounts: Business or institutional investors are required to meet a significantly higher threshold, with a minimum opening balance of $100,000 for an entity account.
Who should choose Webull Smart Advisor?
Webull Smart Advisor is best suited for cost-conscious, hands-off investors who want an affordable and automated way to invest.
With a low $100 minimum for individual accounts, it is particularly friendly to beginners or those just starting to build a portfolio.
The fully algorithm-driven approach, including automatic rebalancing, makes it appealing to investors who value convenience and discipline without needing to manage their accounts actively.
It may also suit DIY investors who already use the Webull app for commission-free stock or ETF trading and want to allocate part of their assets to a managed portfolio, while keeping other funds in self-directed trades.
However, it may not be the right fit for investors who:
Prefer personalized, one-on-one financial guidance from a human advisor.
Seek advanced customization of investment strategies.
Want exposure to broader asset classes beyond ETFs, such as mutual funds, individual bonds, or alternatives.
Webull Smart Advisor: Is it secure?
Yes. Webull Smart Advisor is managed by Webull Advisors LLC, an SEC-registered advisor, with assets custodied at Webull Financial LLC, a FINRA/SIPC member.
SIPC covers up to $500,000 in securities (including $250,000 cash), though not market losses.
Webull also states in its Privacy Policy that it uses industry-standard safeguards, access controls, and encryption to protect client data. Users can review and update their personal information, and two-factor authentication (2FA) is supported for enhanced account security.
While these measures address custody and data security, it is important to note that they do not eliminate investment risk. Webull clearly discloses that investing through Smart Advisor involves market risk, including the possible loss of principal.
Webull Smart Advisor: Customer service
Customer service for Webull Smart Advisor is provided through Webull’s main support channels. Investors can get assistance by phone, email, or through the online Help Center, which includes a searchable FAQ section. This setup ensures that clients have multiple ways to reach support while using the broader Webull platform.
Webull Smart Advisor reviews: What real customers are saying?
User feedback on forums such as Reddit highlights a mix of experiences with Webull Smart Advisor.
Some investors report modest gains, noting that fees are low and account management is straightforward, with one user mentioning a 4% profit in the first month and appreciating how easy it was to monitor and close the account if needed. Others, however, describe disappointing performance over several months, suggesting that returns lag behind simple index investing.
Taken together, the real Webull Smart Advisor reviews suggest the service appeals to investors who value convenience and low costs, though opinions about performance vary widely.
Webull Smart Advisor: Mobile app
Webull Smart Advisor does not have a separate application. Instead, it is fully integrated into the main Webull trading app, available on iOS, Android, and desktop.
Through the Webull app, investors can:
View and track Smart Advisor portfolio performance: Users can monitor the performance of their Smart Advisor portfolios over time.
Adjust their risk profile: Investors can update their risk preferences directly in the app to ensure portfolios remain aligned with their goals.
Access account details and reports: The app provides account information, performance summaries, and activity reports in one place.
Manage alongside self-directed trading: Investors can use the same interface to handle both Smart Advisor portfolios and their own self-directed trades.
The Webull app serves as the single entry point for all platform services, including Smart Advisor.
Is Webull Smart Advisor worth it?
Webull Smart Advisor is a straightforward robo-advisor that combines low cost, simple access, and automated ETF portfolios. With only a $100 minimum and a transparent 0.20% annual advisory fee, it provides an easy entry point for beginners and hands-off investors.
It is worth considering for cost-conscious and passive investors, but less suited for those seeking comprehensive planning tools or broader investment options.
For those comparing the best robo-advisors, alternatives such as Vanguard Digital Advisor, Wealthfront, Fidelity Go, and Schwab Intelligent Portfolios may offer more advanced features, tax strategies, or advisor access.