Sensible Money, LLC

Sensible Money, LLC is an independent SEC-registered investment advisory firm founded in 2011 by Dana Anspach. The firm specializes in financial planning and investment management services, offering the Juicing® Plan for retirement transition and the Juicing® PLUS program for ongoing financial planning and investment management for clients with $1,000,000 or more in assets. The minimum annual fee for Juicing® PLUS is $12,500, with discretionary investment management for all client assets totaling $603,666,166 as of December 31, 2024. Sensible Money provides a range of financial planning services, including retirement planning, cash flow forecasting, and investment consulting. The firm primarily uses mutual funds, ETFs, bonds, and CDs in client portfolios, tailored to each client's risk tolerance and financial goals. Sensible Money may engage Independent Managers for client assets, with Asset Dedication, LLC being the current Independent Manager. The firm operates on a fee-only basis, with fixed fees for financial planning and asset-based fees for investment management. Sensible Money exercises investment discretion for client accounts and does not provide performance-based fees. Clients have full control over their accounts, with Sensible Money providing ongoing monitoring and annual reviews. The firm has a Code of Ethics in place to ensure integrity and transparency in its practices. Sensible Money recommends Charles Schwab & Co., Inc. for custody and brokerage services, with a focus on best execution and client interests.