Merrill Lynch vs. BlackRock: what’s the difference?

1 min read by Unbiased team Last updated November 27, 2024

Take a closer look at a detailed comparison of Merrill Lynch and BlackRock, examining their services, fees, investment strategies, and target audiences to help you determine the best fit for your financial needs.

Summary 

  • Key differences between Merrill Lynch and BlackRock include target audience, services, and fees. 

  • The investment strategies and philosophies of each firm differ based on their financial services. 

  • There are pros and cons of Merrill Lynch and BlackRock, and these influence which firm best suits investors.  

  • Unbiased can help you find the right financial advisor for your unique needs.  

BlackRock vs. Merrill Lynch: what’s the difference?  

BlackRock and Merrill Lynch are both powerhouses in the financial asset management industry.  

BlackRock is the world's largest asset manager and primarily focuses on institutional clients while offering diverse investment products.  

Merrill Lynch, a wealth management division of Bank of America, caters to high-net-worth individuals, providing personalized financial advice and access to banking services. Merrill Lynch financial advisors are well known for their extensive expertise specific to their client base.  

What are Merrill Lynch and BlackRock’s specific investment strategies?  

Merrill Lynch focuses on personalized, long-term investment strategies tailored to individual client needs, emphasizing diversification across asset classes.  

BlackRock financial advisors prioritize risk management and data-driven investing, offering a wide range of products that combine passive and active strategies. 

What fees can I expect from Merrill Lynch and BlackRock?  

Merrill Lynch typically charges advisory fees, which are a percentage of your assets under management (AUM) and cover financial advice, portfolio management, and other wealth management services.  

Merrill Lynch’s fees may vary depending on the size of your portfolio and the complexity of your financial needs.  

They may also charge commissions for buying and selling individual stocks or other securities, although they often offer commission-free trades for specific products or under certain programs.  

Additional fees include expense ratios charged by the mutual funds or exchange-traded funds (ETFs) in your portfolio, covering the fund's operating costs.  

Merrill Lynch fees also include specific services, such as wire transfers, account maintenance, or inactivity. 

The primary Blackrock fees you'll encounter are the expense ratios for their investment products, such as mutual funds or ETFs.  

This covers the fund's operating costs and management fees. BlackRock doesn't typically charge trading commissions for its own products, but if you purchase them through another brokerage, you might incur fees from that platform.  

For institutional clients using BlackRock's Aladdin risk management platform, there might be separate fees based on the specific services and level of customization. 

In general, investment fees can include trading fees/commissions charged per trade when you buy or sell securities, inactivity fees charged if your account remains inactive for a certain period, and non-trading/other fees. 

Remember to carefully review fee disclosures from both firms to understand all the costs associated with their services and investment products.  

Some fees, like advisory fees, might be negotiable, especially for high-net-worth clients. Fees can eat into your investment returns, so it's crucial to understand and factor them into your decision-making when choosing between Merrill Lynch, BlackRock, or any other investment firm. 

Is Merrill Lynch or BlackRock better? 

Both firms have their own advantages and drawbacks, making each one more suitable for specific investor profiles. 

Ultimately, the best choice depends on your individual needs, risk tolerance, investment goals, and preferred level of service. 

Pros of Merrill Lynch 

  • Personalized financial advice 

  • Comprehensive wealth management services 

  • Strong research and resources 

  • Access to Bank of America products 

  • Established reputation 

Cons of Merrill Lynch 

  • High fees 

  • High minimum investment requirements 

  • Focus on high-net-worth clients 

Pros of BlackRock 

  • Wide range of investment products 

  • Low fees 

  • Leading technology and innovation 

  • Strong global presence 

  • Sustainability focus 

Cons of BlackRock 

  • Less personalized service 

  • Complex product offerings 

  • Limited alternative investments 

Merrill Lynch or BlackRock: which should I choose? 

The choice between Merrill Lynch and BlackRock depends on your financial situation and investment goals. 

Merrill Lynch is ideal for high-net-worth individuals seeking personalized advice and comprehensive wealth management despite higher fees.  

BlackRock offers diverse, technology-driven investments at lower costs, appealing to investors who prioritize choice and are comfortable with less personalized service. 

How do Merrill Lynch and BlackRock remain competitive and adapt to changing market conditions? 

Merrill Lynch remains competitive through digital transformation, expanding offerings, talent development, and a client-centric approach.  

BlackRock leverages technology expands into new markets, makes strategic acquisitions,  and focuses on sustainability. This makes it an appealing prospect for investors and those interested in the Blackrock careers offered by the firm.  

Both firms adapt to market changes by rebalancing portfolios, developing new products, and staying abreast of regulations. 

Which platform provides better customer service and support? 

Merrill Lynch financial advisors offer personalized service, while BlackRock focuses on digital tools and resources.  

Merrill Lynch's customer service options are better suited to those who value dedicated advisors. In contrast, BlackRock's customer service tools are suited for tech-savvy investors who prefer a self-directed approach. 

Can I access my Merrill Lynch or BlackRock accounts through their websites and mobile apps? 

Yes, both Merrill Lynch and BlackRock offer website and mobile app access for account management.  

Merrill Lynch's platform allows clients to view balances and transactions, research, and connect with advisors.  

BlackRock's website and app provide information on investment products, market insights, and educational resources. Individual investors can access their BlackRock account information through their advisor's platform or by linking to a supported brokerage account. 

Get expert financial advice 

Merrill Lynch and BlackRock each have strengths and weaknesses, making the better choice dependent on individual financial goals and preferences. 

For investment opportunities to help expand your personal wealth, find a professional SEC-regulated financial advisor via Unbiased.  

Writers

Unbiased team

Our team of writers, who have decades of experience writing about personal finance, including investing and retirement, are here to help you find out what you must know about life’s biggest financial decisions.