Top 10 financial advisors in Palo Alto, CA

We've curated a list of the best financial advisors in Palo Alto, take a look at it below.

#	Company	Assets under management	Number of advisors
1	Assets under management $5,511,360,289 Number of advisors 32 advisors	$5,511,360,289	32 advisors
2	Assets under management $2,968,444,336 Number of advisors 32 advisors	$2,968,444,336	32 advisors
3	Assets under management $1,125,564,003 Number of advisors 19 advisors	$1,125,564,003	19 advisors
4	Assets under management $393,544,914 Number of advisors 5 advisors	$393,544,914	5 advisors
5	Assets under management $105,409,256 Number of advisors 4 advisors	$105,409,256	4 advisors
6	Assets under management $97,253,501 Number of advisors 2 advisors	$97,253,501	2 advisors
7	Assets under management $82,574,056 Number of advisors 3 advisors	$82,574,056	3 advisors
8	Assets under management $20,145,851 Number of advisors 5 advisors	$20,145,851	5 advisors
9	Assets under management $11,286,878 Number of advisors 1 advisors	$11,286,878	1 advisors
10	Assets under management $8,000,000 Number of advisors 1 advisors	$8,000,000	1 advisors

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We've gathered and simplified publicly available information about financial advisors across the U.S. to help you make informed decisions. While we don't directly connect you with these listed advisors, we do offer a simple, reliable service to match you with trusted, pre-vetted advisors registered on our platform — saving you time and effort.

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Methodology

To find the top financial advisors in Palo Alto, we first identified all firms registered with the SEC in the area. Rather than ranking firms purely by size, we excluded firms that don’t offer financial planning or portfolio management services, ensuring the list is relevant to individuals. We then ranked the remaining firms by assets under management (AUM) and the services they provide.

Comparing a company's EPS to industry averages and historical data provides a more comprehensive perspective. Still, other factors must also be considered, including the company’s growth prospects, industry dynamics, and the competitive landscape.

Capricorn Investment Group LLC
Capricorn Investment Group, LLC, established in April 2007, manages assets for high-net-worth individuals, trust accounts, and tax-exempt foundations. The firm operates in conjunction with Capricorn Advisers, LLC, providing investment advice and services. Capricorn's investment strategy focuses on a diversified global portfolio of private funds and direct investments with limited permanent capital loss risk. The firm employs a scenario-based approach for capital allocation and risk management, aiming for strong investment performance aligned with clients' interests. Capricorn offers advisory services to private investment partnerships and funds, including portfolio reviewing and consulting. Clients have the discretion to negotiate certain investment terms. Capricorn does not participate in wrap fee programs and manages over $8 billion on a discretionary basis. The firm compensates through management fees and performance-based allocations. Capricorn has not experienced any material disciplinary events and acts as a fiduciary in the best interests of clients. The firm discloses potential conflicts of interest related to investments, client referrals, and financial activities. Capricorn provides regular account reviews and reports to clients, ensuring compliance with regulatory requirements and maintaining custody of client assets. The firm votes proxies in the best interests of clients and maintains financial stability to meet contractual commitments.
$5,511,360,289 under management
32 advisors
Fee structure
A percentage of assets under your management
Performance-based fees
Services offered
Portfolio Management For Individuals And/or Small Businesses
Portfolio Management For Pooled Investment Vehicles
Selection Of Other Advisers
See full profile
Sand Hill Global Advisors, LLC
Sand Hill Global Advisors, LLC is a registered investment advisor with the SEC, established in 1982. The firm specializes in providing investment management and wealth management services to high-net-worth individuals, families, trusts, organizations, and various entities. Acting as a fiduciary, the firm prioritizes clients' interests and aims to address their unique needs while striving to provide conflict-free services. SHGA offers investment management services on a discretionary basis, with fees based on a percentage of assets under management. Additionally, the firm provides financial planning and wealth management services, along with hourly financial advisory services for clients navigating life transitions. Clients must have a minimum aggregate account size of $2,500,000, although this requirement may be waived at the firm's discretion. SHGA's investment strategies involve a long-term, fundamental approach, utilizing a mix of active and passive investments across asset classes. The firm's investment philosophy emphasizes asset allocation as a key driver of returns. Clients receive quarterly reports and have the option for directed brokerage. SHGA does not charge performance-based fees and has not been involved in legal or disciplinary events. The firm's financial condition is stable, with a financing arrangement in place to support operations and expansion.
$2,968,444,336 under management
32 advisors
Fee structure
A percentage of assets under your management
Hourly charges
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
Portfolio Management For Businesses (other Than Small Businesses) Or Institutional Clients (other Than Registered Investment Companies And Other Pooled Investment Vehicles And)
Selection Of Other Advisers
See full profile
Rebalance LLC
Rebalance, LLC, established in June 2011, offers investment management, financial planning, and decision-making advice through its Rebalance360 program. The firm requires discretionary authority from clients to select securities and execute transactions. Rebalance primarily uses Exchange Traded Funds (ETFs) in its model portfolios, tailored to clients' risk tolerance and investment goals. Clients with $1,000,000 or more in assets can access financial planning services under the Plan360 program. Rebalance's annual advisory fees for Rebalance360 range from 0.12% to 0.75% based on total assets under management. The account minimum for Rebalance360 is $1,000,000, with the possibility of a waiver. Rebalance does not accept performance-based fees and provides ongoing investment management with discretionary authority over client accounts. The firm reviews model portfolios periodically and offers personalized services for high net worth individuals. Rebalance requires clients to use Charles Schwab or Fidelity for custodial and securities execution services. The firm's Privacy Policy outlines the collection and protection of clients' personal information. Clients have the right to limit sharing of personal information for marketing purposes. Rebalance emphasizes client confidentiality and data security in compliance with federal law.
$1,125,564,003 under management
19 advisors
Fee structure
A percentage of assets under your management
Fixed fees
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
Pension Consulting Services
See full profile
Palo Alto Wealth Advisors, LLC
Palo Alto Wealth Advisors, LLC is a registered investment advisor established in September 2016 and located in Palo Alto, California. The firm specializes in providing investment advisory services to high net worth individuals, trusts, estates, and other clients. As a fiduciary, Palo Alto upholds a duty of loyalty, fairness, and good faith towards each client. The firm offers wealth management services, investment management services, retirement account advice, donor-advised fund services, and financial planning services. For wealth management services, Palo Alto charges fees based on a tiered schedule depending on the assets under management. The firm primarily uses exchange-traded funds (ETFs) and mutual funds in client portfolios, with the option to include other types of investments as needed. Clients have the opportunity to place restrictions on the types of investments in their portfolios. The firm does not engage in wrap fee programs and does not charge performance-based fees. Palo Alto recommends clients establish accounts at Pershing Advisor Solutions or Charles Schwab & Co., Inc. for custody and execution services. The firm does not participate in soft dollar programs and does not receive compensation for recommending custodians. Palo Alto's team includes Ryan K. Schmidt, Nathan T. Blair, Kegan K. Johnson, and Simon A. Tryzna, who bring a wealth of experience and qualifications to the firm. The firm has a comprehensive privacy policy in place to protect clients' personal information and only shares information for necessary business purposes. Clients can limit the sharing of their information and have the right to access the firm's Privacy Policy annually.
$393,544,914 under management
5 advisors
Fee structure
A percentage of assets under your management
Fixed fees
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
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Mayfield Advisors, Inc.
Mayfield Advisors, Inc., established in 2007, is a registered investment adviser based in Palo Alto, CA. Specializing in investment management services, Mayfield manages portfolios for individuals, retirement plans, trusts, and small businesses. The firm primarily recommends portfolios of mutual funds and ETFs, with a focus on Dimensional Fund Advisors (DFA) products. Mayfield may also recommend real estate trusts and commodities index funds. The firm provides financial planning services, offering detailed plans covering areas such as tax analysis, retirement strategies, and investment alternatives. Mayfield's investment approach is rooted in Modern Portfolio Theory, emphasizing diversified portfolios and passive asset class investments. For investment management services, Mayfield charges an annual fee based on a percentage of assets under management, with minimum initial investment requirements. The firm also offers employee benefit retirement plan services, with fees based on plan assets. Financial planning and consulting services are charged either a fixed fee or hourly rate, tailored to each client's circumstances. Mayfield does not charge performance-based fees and acts as a fiduciary, requiring written authority for investment discretion. Mayfield does not vote proxies on behalf of clients and does not have custody of client assets beyond fee deduction. Mayfield has no disciplinary events and maintains a Code of Ethics for all staff members.
$105,409,256 under management
4 advisors
Fee structure
A percentage of assets under your management
Hourly charges
Fixed fees
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
Portfolio Management For Businesses (other Than Small Businesses) Or Institutional Clients (other Than Registered Investment Companies And Other Pooled Investment Vehicles And)
Pension Consulting Services
Selection Of Other Advisers
Consulting
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Cognizant Wealth Advisors
Cognizant Wealth Advisors is a California-based financial advisory firm established in 2012 as an investment adviser and later became a limited liability company in 2018. The firm specializes in providing Comprehensive Wealth Management, Standalone Investment Management, and Modular Planning services. Clients can expect a range of investment advisory solutions tailored to their unique needs, including financial planning services such as cash flow management, retirement planning, and risk management analysis. Investment management services are provided on a discretionary basis, primarily utilizing Mutual Funds, ETFs/ETNs, and other securities. For Comprehensive Wealth Management, fees are asset-based, ranging from 1.00% to 0.25% depending on the asset value, with a minimum annual fee of $10,000. Standalone Investment Management fees range from 0.50% to 0.25% with the same minimum annual fee. Modular Planning engagements are provided on a fixed-fee basis, typically ranging from $3,500 to $15,000. The firm operates under a fiduciary duty, acting in the best interests of clients, especially in providing advice on retirement plans and rollovers. Cognizant Wealth Advisors does not engage in performance-based fees or side-by-side management. The firm emphasizes a client-centric approach, encouraging periodic reviews of accounts and financial plans to ensure alignment with clients' evolving needs and goals. Clients maintain exclusive responsibility for voting on proxies and making other investment-related decisions. The firm does not take physical custody of client assets and ensures transparency in fee structures and potential conflicts of interest.
$97,253,501 under management
2 advisors
Fee structure
A percentage of assets under your management
Fixed fees
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
Selection Of Other Advisers
Educational Seminars/workshops
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Red Crane Wealth Management, LLC
Red Crane Wealth Management, LLC, operating as Red Crane Wealth Management, offers the Wrap Comprehensive Portfolio Management program. Established in 2015, the firm acts as a fiduciary, always prioritizing clients' best interests. Clients pay a single fee for investment advisory services and custodial transaction costs, with the firm absorbing client transaction fees. The minimum account balance for the Wrap program is $500,000, catering to individuals, high net worth individuals, trusts, estates, and charitable organizations. The firm's tiered fee schedule ranges from 1.25% for assets up to $500,000 to 0.50% for assets over $10,000,001. Red Crane utilizes Charles Schwab & Co., Inc. as the recommended custodian, offering a conflict of interest due to the firm absorbing transaction fees. Investment strategies include fundamental analysis, cyclical analysis, charting, quantitative analysis, and qualitative analysis. Red Crane also provides fixed income portfolio management and alternative investments. The firm's Code of Ethics ensures fair and full disclosure, and representatives conduct business with high ethical standards. Clients have the freedom to contact their portfolio managers directly, and the firm reviews accounts quarterly. Red Crane does not accept proxy authority and does not recommend other wrap program services.
$82,574,056 under management
3 advisors
Fee structure
A percentage of assets under your management
Performance-based fees
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
Portfolio Management For Businesses (other Than Small Businesses) Or Institutional Clients (other Than Registered Investment Companies And Other Pooled Investment Vehicles And)
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Whitespace Financial, LLC
WhiteSpace Financial, LLC, established in 2009, is a California-based investment adviser specializing in Asset Management, 401(k) & Pension Consulting, and Financial Planning & Consultations. The firm acts as a fiduciary, committed to always acting in the client's best interest. Clients have the option to grant investment discretion, allowing the firm to execute transactions on their behalf. The firm's fee structure includes a maximum annual fee of 1.75% for Asset Management and a maximum annual fee of 1.00% or $50,000 for 401(k) & Pension Consulting. Financial Planning & Consultations are charged on an hourly or flat fee basis ranging from $700 to $7,300. The firm does not charge performance-based fees and does not accept proxy authority to vote client securities. Angus Blackwood, the Managing Member & Chief Compliance Officer, holds various professional designations and licenses, including CERTIFIED FINANCIAL PLANNER™ (CFP®) and Certified Financial Fiduciary® (CF2®). The firm does not have any disciplinary information or compensation arrangements related to client referrals. Clients can request a copy of the firm's Code of Ethics for further information on the firm's ethical standards and practices.
$20,145,851 under management
5 advisors
Fee structure
A percentage of assets under your management
Hourly charges
Fixed fees
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
Pension Consulting Services
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Beck Investment Management, LLC
Beck Investment Management, LLC, established in 2007, offers personalized investment advisory services and financial planning to individuals, trusts, estates, charitable organizations, and small businesses. The firm strictly operates on a fee-only basis and does not sell commissioned products or accept finder's fees. Services include asset management, financial planning, tax planning, insurance review, education funding, retirement, and estate planning. Fees are based on a percentage of assets under management, hourly charges, and fixed fees, with billing done quarterly in advance. The firm manages assets totaling $16,220,674 as of December 31, 2024, with both discretionary and non-discretionary accounts. Investment strategies focus on asset allocation, utilizing index mutual funds, ETFs, individual stocks, and bonds. The firm employs fundamental, technical, and charting analysis to select investments and emphasizes diversification to achieve clients' objectives. Beck Investment Management, LLC acts as a fiduciary, prioritizing clients' best interests and managing conflicts of interest. The firm's principal owner, Leslie H. Beck, holds the Certified Financial Planner (CFP®) and Chartered Financial Analyst (CFA) designations, with a background in economics and extensive experience in the financial industry. Beck Investment Management, LLC maintains a Business Continuity Plan, information security program, and a Code of Ethics to ensure client confidentiality and ethical conduct.
$11,286,878 under management
1 advisor
Fee structure
A percentage of assets under your management
Hourly charges
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
See full profile
Ententvest Inc.
EntentVest, Inc., a California-registered investment adviser established in 2021, specializes in offering discretionary portfolio management services to clients. The firm, led by President and CEO Scott A. Schwartz, tailors investment advice to meet clients' needs and objectives, utilizing various types of securities such as equities, bonds, and ETFs. EntentVest also provides financial planning services, including retirement planning, estate assessment, and tax planning strategies. The firm partners with Betterment for Advisors for custodial services, offering goal-based investment management, portfolio construction tools, and ESG investing principles. EntentVest charges advisory fees based on a percentage of assets under management, with financial planning services included at no additional charge. Clients may impose reasonable restrictions on investing in certain securities. The firm does not charge performance-based fees and serves individuals, high net worth clients, charitable organizations, and businesses with no minimum account size requirement. EntentVest accepts discretionary authority for client accounts, allowing limited power of attorney to manage investments without prior client permission. Clients receive monthly statements and trade confirmations from the custodian. Scott Schwartz, the managing member, has no disciplinary actions and is self-supervised.
$8,000,000 under management
1 advisor
Fee structure
A percentage of assets under your management
Services offered
Financial Planning Services
Portfolio Management For Individuals And/or Small Businesses
Portfolio Management For Businesses (other Than Small Businesses) Or Institutional Clients (other Than Registered Investment Companies And Other Pooled Investment Vehicles And)
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Methodology

Top advisors in California

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