Willow Creek Wealth Management, Inc. is an investment advisory firm founded in 1984 by Bruce J. Dzieza and incorporated in 1999. The firm specializes in asset management for individuals, families, businesses, pension and profit-sharing plans, trusts, and charitable organizations. They offer personalized wealth management services based on disciplined long-term strategies and academic research. The firm's investment philosophy emphasizes diversified portfolios, disciplined rebalancing, and low-cost institutional investments to maximize returns. Clients have the flexibility to set investment goals and objectives, with the firm providing ongoing monitoring and recommendations. Willow Creek Wealth Management, Inc. does not offer wrap fee programs and manages over $1.9 billion in assets as of December 31, 2024. The firm's fee structure includes a management fee based on a percentage of assets under management, with different tiers depending on the account size. Financial planning services are offered on a negotiated fee basis, while financial consulting is billed hourly. The firm acts as a fiduciary, prioritizing clients' interests and providing full disclosure of all material facts. Clients have investment discretion over their portfolios, with the firm's portfolio managers having the authority to make changes within established asset classes with client approval.